The ULUPUH Gallery is the gallery of the Association of Artists of the Applied Visual Arts. In its exhibition work, the Gallery covers various sections of applied art: architecture, horticulture, applied painting, graphic design, photography, industrial design, ceramics, sculpting, toys and dolls, textile design, fashion design, film and theatre, caricature and cartoon, jewellery design and a restoration and a multimedia section.
Every year ULUPUH organizes the Zagreb Salon, a retrospective of recent Croatian art. Every three years the International Exhibition of Graphic Design and Visual Communications - ZGRAF - is held, the objective being to promote graphic design on the highest aesthetic principles, linking art and design.